Branchspace × 2e in action: connecting digital retailing and passenger communication

Phil Douglas landed and, before he had left his seat, his phone told him his bag had not been loaded, which flight it had gone on, when it would arrive, and where he wanted it sent. The airline was a 2e Systems customer. Phil and Ursula Silling talk about why so few airlines manage this, what the right message at the right moment is actually worth, and how Branchspace and 2e are bringing retailing and communication together for Kenya Airways.