Modular platform. Complete product stack.
Everything your airline needs to sell and communicate
Your customers' journey, woven by our new-gen technology products
Branchspace x 2e help you meet your passenger at every stage of their journey
Retail, humanised
Delight, convert, repeat
Imagine the best shopping assistant your travellers can get: one that knows them, suggests what they’ll love, and never wastes their time.
We bring the best of everyday ecommerce to airline retailing, with rich content, gentle nudges, and offers that adapt to every traveller.
Your team stays in charge of every change, live in days, not months.
What does a perfect shopping assistant look like?
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Rich, honest descriptions of seats, cabins, lounges and destinations show people what they're buying and why it's worth it. Offers reflect who is travelling, for what reason, and what they've chosen before. Booking, adding extras, checking in, and changing plans all feel like one easy conversation, tailoring the trip.
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We bring in the everyday habits of great online shopping: clear calls to action, gentle nudges at the right moment, bundles that make sense, smooth payment and self-service that sorts problems without a phone call – through whatever channel customers prefer: fewer steps, peace of mind, more bookings.
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Commercial and digital teams launch offers, change content, set rules and run A/B tests themselves, without waiting for a vendor. When a competitor moves or a route underperforms, they act instantly.
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Modules that work with existing Offer & Order, PSS systems, and other third-party providers. Airlines pick what they need and keep what works.
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Our platform is system-agnostic and works with any PSS or Offer & Order system. Each module stands on its own and seamlessly integrates with the wider airline landscape. Airlines pick what they need, keep what works, and add more as they grow, without being locked into any single vendor.
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You don’t replace anything on day one. Every module runs alongside the reservation and PSS systems you already have, and what you build now keeps working when you move to Offer and Order.
So you modernise one step at a time, each step live and earning before the next one starts, rather than betting everything on one big change.
The modules powering retail
| Module | Revenue Earner | Loyalty Builder | Cost Saver |
|---|---|---|---|
Book direct Turn lookers into bookers. |
Revenue Earner | Cost Saver | |
Self service, your way Reduce calls, sell more. |
Revenue Earner | Loyalty Builder | Cost Saver |
Ancillaries Never miss a sale. |
Revenue Earner | ||
Agent direct Bring NDC to every agent. |
Revenue Earner | Cost Saver | |
Business direct Make B2B feel like B2C. |
Revenue Earner | Loyalty Builder | |
Smart boosters Launch today, earn tomorrow. |
Revenue Earner | Cost Saver | |
Depart happy Make it yours. |
Revenue Earner | Loyalty Builder |
3.2% →
5.4%
Oman Air's lead-to-booking ratio
+83.3%
Oman Air’s paid seat selection, from one page, in a month
Engagement, always on
Inform every guest. Sync every team
For any airline that puts customers first, getting notifications right is no longer optional.
Travellers, crew and ground staff get the right information in real time, on the channel each of them prefers, so difficult moments are handled faster and better.
This is engagement that drives revenue, cuts costs and keeps customers loyal.
Turn engagement into loyalty, and disruption into opportunity
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Every trip starts with a promise, and good communication ensures the follow-through.
When plans change, travellers hear it first, with clear options and real-time servicing, so they decide what happens next. Disruption stops being a problem to manage and becomes a chance to impress.
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When crew and ground staff see the same information at the same time, disruption gets handled faster. A sick call shows up as a gap straight away, leaving ample time to fill it rather than just minutes. And staff can act on it from the stand or the terminal, with more flexibility.
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A schedule change shouldn’t feel like a disruption. Travellers hear about it early, see their options straight away, and get help choosing the best one, so the change doesn’t become their problem. Fewer calls, fewer surprises, more trust.
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The start of a trip is when travellers feel most exposed: queues, distances, gates, timings. Live updates give them the full picture, consistently and in real time, more reliably than any announcement can. Travellers know where to go and what's next, and they feel in control again.
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Every message and preference becomes useful data. Speak to each traveller in their language and preferred channel, score disruptions so the right people get the right message, and keep channel costs under control. Claims teams can see quickly what really happened and resolve issues faster.
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This is an investment that pays back from all sides. Well-timed nudges and campaigns drive extra revenue across the journey. Self-service for planned and unplanned changes cuts contact-centre and airport costs. And proper disruption handling avoids the most expensive outcome of all: losing customers and your reputation along with them.
The modules powering engagement
| Module | Revenue Earner | Loyalty Builder | Cost Saver |
|---|---|---|---|
Disruption, handled Inform, assist, recover. |
Loyalty Builder | Cost Saver | |
Crews, synced Reach all staff in seconds. |
Cost Saver | ||
Change, sorted Fewer calls when schedules change. |
Loyalty Builder | Cost Saver | |
Updates, live Put travellers in control. |
Loyalty Builder | Cost Saver | |
Upsell, any channel Prompt the right extra, at the right time. |
Revenue Earner | ||
Subscribers, converted Send campaigns worth opening. |
Revenue Earner | Loyalty Builder | |
Messages, tracked Turn data into better decisions. |
Cost Saver |
1.6 billion+
Notifications per year, including Lufthansa Group, JetBlue, and WestJet
Experiences, effortless
Meet travellers on their terms
Digital experiences are where travellers first meet your brand: on apps, web, messaging platforms and whatever the future entails next.
Digital experiences inform, inspire and lead people into your shop, while frequent travellers feel instantly at home.
Every visit becomes easier, more personal and more likely to end in a booking.
What does the perfect digital shop entail?
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For most travellers, this is where they actually meet you, so it is where trust is won or lost. A modern look, clear information they can find straight away, and pages that stay fast and secure. Strong search, AI, and meta visibility brings new customers in from the start.
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Travellers begin in the channel they prefer, app, web or messaging, and pick up where they left off. They find what they came for straight away. Soon they will describe it in a message or a voice note and be taken there, with no menus to work through. (AI-led search is coming soon.)
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Content adapts to each person’s language, region and behaviour, and the experience holds its shape on every screen. It works for someone using a screen reader as well as it does for a frequent flyer in a hurry, and travellers can tell you what they think at any point.
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Your team experiments, personalises and optimises in real time, with no ticket to raise and no waiting on us. Data, AI and live feedback turn every visit into something you can act on, and it connects to your retailing, CRM and the rest of your systems.
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Every team writes and updates in the same place, so a change made once shows up everywhere. Your own products stay front and centre, and what a traveller reads is right whichever channel they read it in.
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Preferences, trip history and past purchases turn a visit into something a guest never gets, with everything feeding your CRM. One-tap log-in, points and trips in one place, and a nudge towards the next trip when the moment is right.
The modules powering digital experiences
20% → up to
70%
Oman Air's direct share
| Module | Revenue Earner | Loyalty Builder | Cost Saver |
|---|---|---|---|
Travel, on the go Put the whole trip in your pocket. |
Revenue Earner | Loyalty Builder | Cost Saver |
Web, at its best Turn visitors into shoppers. |
Revenue Earner | Loyalty Builder | Cost Saver |
Members, recognised Make your guests feel at home. |
Revenue Earner | Loyalty Builder | |
Discovery, inspired Start with what travellers want. |
Revenue Earner | ||
Destinations, sold Inspire the trip, not just the flight. |
Revenue Earner | ||
Care, built in Make every journey kinder. |
Revenue Earner | Loyalty Builder | |
Identity, seamless Cross borders without breaking stride. |
Loyalty Builder | Cost Saver |
What’s next for you?
Let us know what you’re working on, or what’s holding you back. We’ll get back to you within 48 hours with ideas, examples, or simply a good conversation, with no commitment required on your end.