Passengers judge an airline by its app. They book with it, carry their boarding pass in it and check it when plans change. When it lets them down, they book through a travel site, queue at a desk or call your contact centre. Each of those costs you money and weakens your direct share.
That makes choosing the right app vendor one of the bigger digital decisions an airline takes. The process often starts with a list of features. It works better when it starts with an honest look at the app you have today.
This self-assessment helps you do that. It covers twelve questions across four areas: booking and revenue, the day of travel, content and control, and resilience and ownership. Some questions are about passengers. Others are about how much control your own team has. You score each one from 1 to 5, with plain descriptions to help you place yourself. It takes about three minutes. At the end you get a score out of 60, a breakdown by area and the three questions to ask vendors first.
Get the full checklist
Fill in the form and we'll send you the full checklist: all twelve questions, why each one matters and what a good answer sounds like.
What to do with your score
Treat your score as a starting point. Here is how to put it to work:
Start with your lowest area. That is where passengers are most likely to give up, and where a new app will make the biggest difference
Take your three lowest questions into every vendor conversation. Ask each vendor to show you their answer in a working app. A slide can promise anything. A live demo shows you what your passengers will actually get
Raise ownership early. Questions about code, store accounts and customer data are easy to leave until the contract stage. By then they are much harder to change
Compare scores across your team. Your commercial, digital and operations teams may score the app differently. Ask each team to take the assessment and compare the results. The gaps between them are worth a conversation of their own
Score yourself again after launch. If your lowest areas have moved up, the new app is doing its job. If they haven’t, you know exactly where to push
Want to share the questions with your team? Download the full checklist. It includes all twelve questions, why each one matters and what a good answer sounds like.
If you’d like a second opinion on your results, book a call with our team. We build and run airline apps, from booking to the day of travel.